Control with Trust - How to monitor broker influence without micromanaging

Brokers are essential. They know the market, bring the volume and can shift your GWP in a quarter.

But over time - without meaning to - they can reshape your portfolio in ways you didn’t plan:

• Too many risks in a single zone

• A subtle shift in trade mix

• Appetite drift driven by one persuasive voice

  
  

And suddenly, your loss ratio isn’t misfortune - it’s design by delegation.

Here’s how to stay in control without micromanaging:

• Track GWP and quote rate by broker

  Don’t just look at total volume - look at the shape of it.

  
  

• Monitor submission mix over time

  Has one broker become your 'go-to' for borderline risks?

  
  

• Overlay broker placement with exposure zones

  See if you’re accumulating more than you intended - especially in CAT-prone regions.

  
  

• Revisit your 'most referred' list quarterly

  If one broker’s cases are triggering 50% of your referrals, ask why.

  
  

• Talk openly, early and with data

  Good brokers respect good boundaries. Share your goals - they might help you meet them.

Storm Strategy helps insurers build broker insight frameworks - so growth stays deliberate, not accidental. Because trust is good - but tracking is better.