Before Profitability Breaks - Five early warning signs your portfolio profitability is at risk
- Robin Storm

- Oct 15
- 2 min read
In today's insurance environment, growth alone isn't enough - sustainable, profitable growth is the absolute benchmark.
Yet many insurers and MGAs only realise too late that their portfolio profitability has started to erode.
At Storm Strategy, we work with insurers across the Pacific, Australia, and Southeast Asia to optimise portfolios - and time and again, we see the same early warning signs that indicate a portfolio needs urgent attention.
Here are five critical signals to watch for:
1. Loss Ratio Volatility Across Classes
If your loss ratios swing dramatically from year to year - or from class to class - it often signals deeper problems.
Volatility suggests your pricing, risk selection, or reinsurance structures aren't aligned with your underlying exposures.
Healthy portfolios show controlled, explainable movements - not wild swings.
2. Accumulation Hotspots You Can't Quantify
If you can't easily map your exposure concentrations (by geography, peril, product), you're flying blind.
Unseen accumulation - particularly for CAT-prone perils like cyclone, flood, or earthquake - can devastate a balance sheet in a single event.
Clear exposure tracking isn't just best practice - it's survival.
3. Stale or Generic Rating Structures
If your pricing hasn't been refreshed for inflation, climate risk changes, supply chain costs, or new peril data, it's almost certainly leaking margin.
Relying on 'what worked five years ago' is a silent threat to portfolio profitability.
Modern portfolios continuously recalibrate their rating models.
4. Underwriting Discipline Drift
When appetite, guidelines, and authority frameworks aren't rigorously maintained, portfolios start drifting into unintended (and often riskier) areas.
This drift is gradual - until claims ratios blow out.
Sustainable portfolios maintain tight underwriting governance even through growth phases.
5. Lack of Regular Portfolio Health Checks
If you're only reviewing portfolio profitability reactively - after a bad quarter or reinsurance renewal - you're already behind.
Proactive, regular portfolio reviews surface risks early and create space for remediation before issues compound.
Successful insurers treat portfolio health checks as a core operational discipline, not an afterthought.
Final Thoughts
The good news?
With the right frameworks, practical analysis and strategic action, portfolio optimisation is absolutely achievable - no matter the size or complexity of the insurer or MGA.
At Storm Strategy, we specialise in helping insurers and agencies across Australia, New Zealand and the Pacific region build stronger, more resilient portfolios - with practical strategies that drive real results.
We'd love to have a conversation if any of these signs resonate.


